TheIndustry.fashion
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27th October 2023
In Pictures: Rita Ora takes centre stage in Pepe Jeans’ "I Love London" campaign
Pepe Jeans London, a brand which is part of the fashion group AWWG’s portfolio, has today launched the second campaign of its "I Love London" AW23 collection.
The series, titled "London After Hours", stars the British singer-songwriter and actress Rita Ora who is seen embodying the spirit of the London nightlife.
Inspired by the vibrant energy that fills the streets of London after dark, the campaign captures the essence of the city's nightlife. Set in the exclusive London Members Club, Upstai