PEPE JEANS LONDON - AWWG Global Content Manager

Experienced in spearheading Global Go-to-Market and E-commerce content initiatives, managing digital content and visuals on global e-commerce platforms, overseeing editorial and ecom assets

Explore a featured selection of the campaign I have worked for in PJL below.

Pepe Jeans celebrates its half century with Lila Moss

Pepe Jeans celebrated its half century in London this weekend with a photo exhibition of its many campaigns and dinner to celebrate its new campaign star Lila Moss.





Featuring work by fashion lensmen legends like Bruce Weber, David Sims and Tom Munro among others, it smartly captured the brand’s British youthquake DNA.



Held in The Loft on Scrubs Lane in Shepherd’s Bush, near to the original offices of founding Shah brothers, who launched Pepe Jeans from a market stall in Portobello Roa

In Pictures: Rita Ora takes centre stage in Pepe Jeans’ "I Love London" campaign

Pepe Jeans London, a brand which is part of the fashion group AWWG’s portfolio, has today launched the second campaign of its "I Love London" AW23 collection.

The series, titled "London After Hours", stars the British singer-songwriter and actress Rita Ora who is seen embodying the spirit of the London nightlife.

Inspired by the vibrant energy that fills the streets of London after dark, the campaign captures the essence of the city's nightlife. Set in the exclusive London Members Club, Upstai

Pepe Jeans anniversary AW23 campaign stars Lila Moss and Rita Ora

Pepe Jeans London is celebrating its 50th anniversary in some style with two closely-linked autumn/winter ‘I Love London’ campaigns featuring British model Lila Moss and then singer-songwriter Rita Ora.







The London-born denim lifestyle brand presents collaborations with the two “London style icons that pay homage to the capital’s

timeless heritage”.


First revealed is the ‘W11 Love From London’ campaign, shot by photographer Alasdair McLellan, capturing Moss as she embarks on a jou

Pepe Jeans London: des visages anglais et une stratégie de communication plus locale

Brooklyn Peltz Beckham est de retour cet automne dans la campagne de Pepe Jeans London. Le fils de Victoria et David, modèle à ses heures, prenait déjà la pose la saison dernière avec sa future épouse, Nicola Peltz ( ils se sont dit oui en avril dernier). Il est de nouveau le visage de la marque aux racines britanniques en compagnie de deux visages britanniques connus de la Gen Z: l'actrice Daisy Jelley et le mannequin, créatrice de contenu et entrepreneure Sarah Lysander.






Les trois pro

Pepe Jeans hits the Moroccan desert for SS23 campaign

Pepe Jeans London has unveiled its men’s and womenswear campaign for SS23 with a photoshoot in Marrakech reflecting the collection of natural-tone pieces that “blend into the landscape” and include fabrics “made to withstand the heat”.






The AWWG-owned brand’s campaign was shot by Hans Neumann with it telling the story of a group of friends who set out “to experience the rich and vibrant local culture”.


The highlight of their trip is a journey deep into the desert, with a stopover at a