Brand Strategist & Creative Content Manager

After 10 years working across brand content, digital marketing and cultural campaigns for international brands, I recently completed an audiovisual certification at Gobelins Paris to deepen my understanding of image, storytelling and creative direction.

Today, my work sits at the intersection of brand strategy, culture and visual storytelling. I am particularly interested in how ideas become narratives, how narratives become experiences, and how brands can create meaningful connections with their audiences.

Based in Paris, I am available for Brand Strategy, Creative Strategy, Content Direction, Cultural Marketing and Creative Production projects.

SELECTED HIGHLIGHTS

• 10 years of international experience (Paris, London, Madrid)
• Global campaigns across fashion, lifestyle and media
• Strategy, content and creative production
• Trilingual: French, English, Spanish
• Certified in Audiovisual Creation - Gobelins Paris

WHAT DRIVES ME

Brand Strategy · Cultural Insights · Visual Storytelling · Creative Production · Fashion & Lifestyle · Music & Culture · Community Building

TOP PICKS

Pepe Jeans celebrates its half century with Lila Moss

Pepe Jeans celebrated its half century in London this weekend with a photo exhibition of its many campaigns and dinner to celebrate its new campaign star Lila Moss.





Featuring work by fashion lensmen legends like Bruce Weber, David Sims and Tom Munro among others, it smartly captured the brand’s British youthquake DNA.



Held in The Loft on Scrubs Lane in Shepherd’s Bush, near to the original offices of founding Shah brothers, who launched Pepe Jeans from a market stall in Portobello Roa

Pepe Jeans anniversary AW23 campaign stars Lila Moss and Rita Ora

Pepe Jeans London is celebrating its 50th anniversary in some style with two closely-linked autumn/winter ‘I Love London’ campaigns featuring British model Lila Moss and then singer-songwriter Rita Ora.







The London-born denim lifestyle brand presents collaborations with the two “London style icons that pay homage to the capital’s

timeless heritage”.


First revealed is the ‘W11 Love From London’ campaign, shot by photographer Alasdair McLellan, capturing Moss as she embarks on a jou

Pepe Jeans hits the Moroccan desert for SS23 campaign

Pepe Jeans London has unveiled its men’s and womenswear campaign for SS23 with a photoshoot in Marrakech reflecting the collection of natural-tone pieces that “blend into the landscape” and include fabrics “made to withstand the heat”.






The AWWG-owned brand’s campaign was shot by Hans Neumann with it telling the story of a group of friends who set out “to experience the rich and vibrant local culture”.


The highlight of their trip is a journey deep into the desert, with a stopover at a

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